At Santanna, we are deeply committed to exceeding expectations in every interaction, leaving a positive, lasting impression. We prioritize our customers by ensuring easy accessibility through phone and email, providing personalized solutions to address their unique needs. Upholding trust in Santanna is our ongoing goal, and we make it a priority to promptly and efficiently address any concerns or issues, resolving them with effective solutions. 

As a leading energy supplier, we prioritize making a positive environmental impact and empowering others to do the same. Through our commitment to a compassionate and responsible culture, we integrate eco-friendly initiatives anywhere we can. To strengthen our connection to the community and our planet, we donate to hunger relief charities and reforestation projects. We believe in the power of unlimited good.

At Santanna, we prioritize an empowered environment for our employee-owners, encouraging collaboration, innovation, and the expression of ideas. Our commitment encompasses providing opportunities for skill development, continuous learning, and career growth.  Fundamental to our ethos is transparent communication, ensuring our team stays informed, and building trust through clear and honest dialogue about company policies, updates, and more.

Brand Logo

Primary brand logo

Our logo is a key element to our brand identity symbolizing our commitment to providing the energy solutions our customers need. 

Our logo should always have our icon to the left and adequate clear space at all times. It is more than just a mark; it is the embodiment of our values, vision, and the promise we make to our customers. As the most prominent symbol of who we are, the primary logo is to be treated with utmost respect and consistency across all brand touchpoints.

The primary logo must be used at all times across all departments unless told otherwise by leadership or as outlined in the use cases section within the “logo variations” section of this brand guideline.

Employee-Owned Logo Variation

The employee-owned logo variation holds a special place in our brand identity, symbolizing the collective commitment and pride of our dedicated team. This distinctive variation is a testament to our unique status as an employee-owned company, embodying the spirit of collaboration and shared success. We encourage the use of the employee-owned logo in contexts that celebrate this factor. 

Use Cases: Employee-owned PowerPoint presentations, internal communications, employee events, EO commity events and announcement material, recruitment and onboarding.

Text Simplified Logo Variation

Except for the SES website and social media, the simplified SES logo should be used in situations where the readability of text in the standard logo may be compromised due to size constraints or when the standard logo’s details or text elements may become indistinct. Specifically, this logo should be used when dimension requirements are 1-quarter inch or below or below 900 pixels.

Use Cases: Digital paid advertising, mobile applications, apparel with limited space, packaging labels, postcards, and door hangers. Be sure to connect with your manager if you are unsure of your application.

Santanna Energy Services Icon

The company icon serves as a condensed symbol that encapsulates the essence of our brand, and it is particularly effective when a succinct, easily recognizable representation is required. Use the company icon in situations where brevity and instant brand association are paramount. This symbol should not be used when trying to connect with a new audience type where our brand might not be known. 

Use Cases: Social media profiles where space is limited, PowerPoint presentations, event branding, and cross-platform consistency.

Regardless of logo orientation, when downloading our brand logos, use the logos as they are. Do not attempt to recreate, move, or alter logo elements or typography. 

If you’re uncertain about which logo to use in a specific context, it is advisable to consult with your manager for guidance on the most appropriate and aligned visual representation.

All primary and secondary logo file formats can be found in the Santanna Energy Services “Employee Owners” SharePoint folder. For additional logo format requests, please reach out to Santanna’s growth marketing team.

Core Colors

Background Colors

Accent Colors

Text Colors

Renewable Green

Unlimited Purple

Color Backgrounds for White Text

Color Backgrounds for Dark Text

Color Tints & Shades

Typography

The brand typeface, Montserrat, serves as a foundational element in our brand identity, contributing to a consistent and distinctive visual representation with its clean lines, and modern appeal. Montserrat should be used exclusively across all brand communications to maintain a unified and recognizable typographic identity. Download this typeface here.

No other font should be used as a replacement.

Montserrat

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Text Styles

Class New-Paragraph

Avada Element Name New Paragraph

Class New-Hyperlink

Avada Element Name New Hyperlink

We encourage sourcing new and additional icons for Santanna-branded projects. When seeking alternative icons, here are a couple of things to avoid:

Icons with too many colors that cannot be edited or changed.  

Icons that may appear overly complex. 

Icons with a heavy stroke. 

Icons with sharp edges. 

Icons with strokes that vary in weight. 

Icons with too much fill 

This specialized highlight is crafted to enhance the visual impact of important text across platforms, ensuring that crucial information stands out in a consistent and eye-catching manner. The Santanna Highlight is reserved for specific instances where emphasis is paramount, adding a touch of dynamism to our messaging.

Do not use this highlight if:

• Your dimension requirements are 1-quarter inch or below or below 900 pixels.
• You’re using white text against a dark background.
• The highlight will skew the readability of your text.
• Your design incorporates intricate details that may be compromised by the addition of the highlight.
• The content involves sensitive or formal topics where the use of a highlight may be deemed inappropriate or distracting.

Person cutouts serve as a distinctive and humanizing design element within our brand, adding a personal touch to visual communications. These cutouts are carefully selected to resonate with our diverse audience, reflecting inclusivity and relatability.

We encourage the creative use of person and action cutouts to convey a sense of connection and authenticity. Although we strongly encourage steering away from people who look generic and overly posed.

Do not use person cutouts in combination with illustrated people.

Organic shapes serve as a dynamic and fluid design element within our brand. Organic shapes should be used across all Santanna branded elements when you’re looking to invoke a sense of calm, trustworthiness, and adaptability.

We encourage the creative exploration of organic shapes to add a touch of uniqueness and fluidity to design projects. However, it is essential to maintain a balance, ensuring that the chosen shapes align with our established color palette and overall design ethos.

For more guidelines on these organic elements, visit the illustrations section.

Photography

Photography is a powerful storytelling tool within our brand, allowing us to capture the essence of our brand values and to connect with our audience. We believe in the authentic representation of real people and genuine emotion.

We strongly encourage using real people when showcasing our products to enhance the authenticity and human benefit. Photography serves as a window into the Santanna experience, allowing us to showcase the tangible impact our services can create for our customers.

We use a wide range of imagery in our Santanna branded efforts. It’s important to consider these guidelines when choosing imagery of your own: