How to Find the Cheapest Energy Supplier and Why “Cheap” Isn’t Always Best
by Tyler Castle
10.3 min read

Ever find yourself looking at your energy bill and wondering if there's a better deal out there? You're not alone. With so many suppliers promising "the cheapest rate," it's easy to think saving money is as simple as picking the lowest number. But here's the thing: not all low rates stay low, and what seems like a bargain at first can end up costing you more down the line.
As an energy supplier ourselves for over 35 years, we've learned about picking and choosing an energy supplier and why it's best to not focus entirely on rate.
In this guide, we'll break down and share our secrets on how to find the best supplier for your needs without falling for common pitfalls, plus explain why "cheap" isn't always the best choice for your home and budget. Let's get started.
Key Points of This Article:
- Finding the right energy supplier isn't just about the lowest rate but about finding a plan that keeps your costs manageable and consistent over time, one that truly fits your home, your habits, and your peace of mind.
- If you're living in Illinois, Ohio, or Pennsylvania, you have the freedom to choose your energy supplier.
- Your energy plan options in the Midwest mostly boil down to Unlimited Energy Plans, Earth-Friendly Plans, Fixed-Rate Plan, and Variable-Rate Plans.
What Does a “Cheap Rate” Really Mean?
When people talk about finding a “cheap rate,” they usually mean getting the lowest price per kilowatt-hour (kWh). And while that number on your bill matters, it’s really just one piece of the full picture.
Your total energy cost isn’t only about the rate you see advertised. It’s made up of your base supply rate (what you pay the supplier per unit of energy), delivery charges that often make up a third to half of your bill, plus taxes and sometimes extra fees like enrollment or early cancellation costs.
So, when you see a rate that’s slightly lower, it might seem like a great deal, but it’s worth looking closer. A “cheap” rate today can change later, depending on your contract length, your plan type, and what happens when your contract ends.
The bottom line? Your energy journey should focus more on finding a plan that keeps your costs manageable and consistent over time, one that truly fits your home, your habits, and your peace of mind.
What Are My Energy Plan Options?
Energy rates can change daily, so what looks like the cheapest plan today might not stay that way tomorrow. It’s important to be reminded that the best plan isn’t just about today’s price but about finding one that fits your lifestyle, usage, and comfort level over time.
Let’s see the different types of energy plans available below and learn how each one can work for your household’s needs:
Unlimited Energy Plans
An Unlimited Energy Plan, also called a flat-fee plan, lets you pay the same supply charge every month, no matter how much electricity or natural gas you use.* It’s ideal for homeowners who want predictability and like knowing their supply charge won’t spike during months of higher energy use.
Earth-Friendly Electricity Plans
Earth-Friendly Electricity Plans are backed by 100% Renewable Energy Certificates (RECs) that support power from clean sources like wind, solar, or hydropower. These plans are great for those who want to reduce their environmental footprint and support a sustainable energy future.
Fixed-Rate Plans
A Fixed-Rate Plan keeps your price per kilowatt-hour (kWh) or therm steady for the entire contract term. This plan offers stability, protecting you from market fluctuations and seasonal rate changes while making your monthly budget easier to manage.
Variable-Rate Plans
With a Variable-Rate Plan, your rate can go up or down each month based on the wholesale energy market. You might save when prices dip, but rates can rise during high-demand periods leading to bill volatility. So if you’re comfortable with some month-to-month flexibility and fluctuating monthly bills, this plan might be for you.
How to Shop for Cheapest Energy Supplier
If you’re pretty committed to finding the best rate, shopping for an energy supplier doesn’t have to be confusing. Here’s a simple step-by-step guide to help you find the cheapest energy supplier:
Step 1: Check What Your State Offers
Start by visiting your state’s official energy comparison portal to get a ballpark estimate of rates, plans and suppliers in your area that might be offering what you’re looking for.
Apples to Apples Ohio is specifically designed for Ohio residents; this tool simplifies the process by offering a clear, side-by-side comparison of certified suppliers and what they have to offer.
PA Power Switch is a state-sponsored online portal in Pennsylvania that allows consumers to compare and shop for electricity suppliers to find potentially lower rates and customized plans.
PlugInIllinois provides information and tools for consumers in Illinois to navigate the state’s deregulated electric market and helps residents understand their options for choosing an energy supplier or remaining with their local utility.
These are trustworthy, government-approved sites that list all licensed suppliers and current rates
Step 2: Know Your “Price to Compare”
When shopping for something new in energy, it’s always helpful to know your utility’s price to compare. The Price to Compare (PTC) is your utility’s current default supply rate.
Use this as your baseline when evaluating other offers to see if you’re getting a better deal. As a rule of thumb to find the cheapest energy supplier in your state, look for a supplier whose rate is lower than your utility’s, or one that offers extra benefits that make your energy plan more valuable.
Step 3: Review Your Energy Habits
Take note of your household’s energy use patterns. Seasonal heating and cooling, home size, and lifestyle (like working from home) all affect which type of plan, rate and supplier could potentially save you the most over time.
Step 4: Compare Offers Side By Side
Look at more than just the rate. Review the term length, plan type, and whether there are introductory or promotional rates that may change later. Always compare plans based on the total cost over time, not only the rate per kilowatt-hour.
Step 5: Choose a Plan That Fits Your Lifestyle
Pick a plan that works for your home’s habits and priorities. The right plan should fit how you live and not just how much you pay.
Step 6: Pick a Contract Length That Fits Your Needs
Short-term contracts offer flexibility but may expose you to price changes sooner. Longer-term contracts provide rate security and often better overall value. Choose the term that aligns with your long-term plans and comfort level.
Step 7: Check For Additional Fees
Before signing up, read the fine print for additional monthly fees, early termination fees, enrollment fees, or minimum usage fees. Some suppliers might include renewable energy surcharges or administrative costs that can affect your final bill.
Why a “Cheap Energy Plan” Isn’t Always Best
We all love saving money, whether it’s finding a great deal at the grocery store or getting a discount on your favorite streaming service. But when it comes to energy, “cheap” doesn’t always mean better.
Electricity and natural gas pricing are a lot like other everyday expenses: sometimes the lowest number upfront doesn’t tell the full story. Energy costs can fluctuate with the seasons, market demand, or even fuel prices. That’s why a plan that looks inexpensive today may not stay that way all year long.
For many homeowners, peace of mind and predictability are worth a little more. A plan with a steady rate or flat monthly cost helps you avoid surprises, plan your budget, and feel confident knowing what to expect each month.
So instead of asking, “What’s the cheapest electricity plan?” it’s better to ask, “What plan fits my home and lifestyle best?” That’s where true value and long-term savings really begin.
What’s Worth More Than Just Finding the Cheapest Energy Supplier
When choosing an energy supplier, it’s tempting to focus on who offers the lowest rate. But true value comes from more than just saving a few cents per kilowatt-hour. Sometimes, paying a little more means getting a lot more in reliability, service, and even purpose. Here are a few things worth considering beyond price:
1. Reliable Customer Service
When questions come up or issues arise, having a responsive, easy-to-reach support team can make a world of difference. Good service means less stress, faster solutions, and confidence that your provider genuinely cares about your experience.
2. Predictable Billing and Plan Stability
Even if another supplier advertises a slightly cheaper rate, choosing a plan that offers steady, predictable pricing can bring lasting peace of mind. Avoiding seasonal spikes or surprise increases helps you stay in control of your monthly budget.
3. Plans That Match Your Lifestyle
Whether you value stability, simplicity, or sustainability, there’s a plan type that fits. Take the time to look at your options and evaluate what’s important to you. The perfect plan is worth the extra cost.
4. Rewards and Loyalty Programs
Some suppliers offer rewards programs, referral incentives, or bill credits that add long-term value. These small bonuses can add up, often making a slightly higher rate more rewarding over time.
5. Transparency and Trust
It’s worth choosing a supplier that’s open about their pricing, fees, and contract terms. Clear communication builds trust, and trust is what turns a company into a reliable long-term partner for your home.
6. Giving Back to the Community
More energy companies today are using their business to make a difference. Some donate to local charities, support reforestation projects across the United States, or fund community programs. Choosing a supplier with a mission you believe in means your energy dollars go further, powering your home and positive change.
In the end, the “best” energy plan isn’t just the cheapest one; it’s the one that reflects your priorities, fits your lifestyle, and helps create a better future for everyone.
When it comes to energy, the cheapest plan isn’t always the best plan and that’s okay. The goal isn’t just to find the lowest rate, but to find the plan that truly fits your home, your lifestyle, and your peace of mind.
Why Santanna Energy Services Is Worth More Than Just the Lowest Rate
At Santanna, we know that price can matter, but what matters most is how your energy plan supports your home, your comfort, and your peace of mind. Our goal isn’t to offer the lowest price for a moment in time, it’s to deliver lasting value every month. Here’s a few things you’d get with us as your energy supplier:
- Plans designed for real life: From flat monthly supply charges to Earth-Friendly Energy options, our plans match how you live, not just what you pay.
- Support that’s personal and reliable: Questions or changes? Our call center is comprised of real people who are here to help you navigate your energy with confidence. We’re available online, through chat, or by phone to help you navigate your options.
- Rewards that give back: When you sign up as a Santanna customer, you get access to referral bonuses and our customer rewards program that allows you to enter monthly giveaways for gift cards and tech!
- We invest in our communities: As an employee-owned company, we’re proud to support local organizations, families, and a more sustainable future. We’re always looking for ways to support our community and we do so through donations and tree planting through our Unlimited Energy and Earth=Friendly Energy Plans. Click here to learn more.
You deserve more than the lowest price. You deserve value that lasts; month after month, season after season.
Choosing a plan that offers stability, predictability, and trust can help you manage your energy costs more confidently, no matter the season. Interested in learning more about us? Compare our plans today and see how predictable energy pricing brings true peace of mind.
* Restrictions apply. Enrollment based upon program eligibility. Customers using more than 125% of normal monthly usage as determined by Santanna may be required to switch plans.
Tyler is an experienced energy professional, having worked for Santanna Energy Services, for the past four years. He is passionate about renewable energy and believes that diversifying the energy grid is the key to a sustainable future. Tyler is dedicated to supplying consumers with the best possible energy solutions and works diligently to make sure that Santanna can deliver the highest quality service.

