The Benefits of Choosing Competitive Retail Energy Provider

What Is a Competitive Energy Supplier? 

A competitive energy supplier, also known as a retail energy provider (RES)*, is a company that sells electricity or natural gas directly to consumers, offering an alternative to traditional utility companies.  

Unlike utilities, which manage infrastructure and energy delivery, competitive suppliers focus on sourcing energy and offering customized plans, contract terms, and more to fit your goals and energy lifestyle. 

If you’re living in Ohio, Pennsylvania, or Illinois, or live within other deregulated energy states, you can shop for the best supplier while still receiving energy delivery from your local utility. With competitive suppliers, consumers in deregulated energy markets have the freedom to choose a plan that fits their budget, lifestyle, and sustainability goals. Whether locking in a fixed rate for price security, selecting a variable rate for flexibility, or opting for a flat-fee plan for predictability, energy choice puts control back into the hands of the consumer. 

How Are Retail Electricity and Gas Suppliers Different from Utilities? 

In the energy sector, it’s essential to distinguish between utilities and energy suppliers, as they serve different roles in delivering energy to consumers. Here’s how they compare: 

Utilities: Utilities are responsible for ensuring the safe and reliable transmission and distribution of energy, as well as restoring service during outages. When you choose your local utility to supply your energy, you’re often limited to one plan option that might not fit your lifestyle. Equally important, the rates for these plans change to a set schedule, which can vary by utility. 

Energy Suppliers: Also known as retail energy suppliers, these companies procure electricity or natural gas and sell it directly to consumers. They allow customers the power of choice offering various plans, pricing structures, and incentives, allowing consumers to select options that best fit their needs.  

When a consumer chooses a competitive energy supplier, the local utility continues to manage the delivery and maintenance of energy infrastructure. For more on the difference between retailers vs. utilities visit our blog! 

The Benefits of Choosing a Retail Energy Provider 

If you live in a deregulated energy state, choosing a retail energy suppiler for your energy needs can pay off in the long run. Here are some of things a competitive energy supplier can bring you: 

1. Potential Money Savings with Competitive Pricing

Retail energy suppliers provide access to a variety of pricing options, which may offer cost savings compared to standard utility rates. For example, choosing a fixed-rate plan locks in a rate for a set duration, helping you avoid sudden rate increases when the energy market gets rough.  

In some cases, the rate you lock your plan in at can be cheaper than your local utility leading to savings but keep in mind, energy rates change constantly, and savings might not always be possible. 

2. More Plan Options to Fit Your Needs

Unlike utilities that offer one-size-fits-all pricing, competitive electric providers provide different plan types to match your energy habits. Whether you want a stable fixed rate, a flexible variable plan, or a predictable flat fee, you have more control over your costs with a supplier. Check which plan options below best fit your needs: 

• Fixed-Rate – A fixed-rate energy plan is a pricing option where the rate remains constant for a set period. This plan provides customers with stability, ensuring their energy rates stay the same throughout the contract term. 

• Variable-Rate – A variable-rate energy plan fluctuates based on market conditions, meaning your rate can go up or down each month. While this plan offers potential savings when energy rates drop, it also comes with the risk of higher bills during peak demand periods or market price increases. This option is best for those comfortable with price variability and who are willing to monitor market trends. 

• Flat-Fee – Flat-fee or Unlimited Energy plans provide predictability and peace all year long because the supply portion of your bill will never change.** 

3. Access to Renewable Energy 

Many suppliers offer renewable energy options like solar, wind, hydropower, biomass, and geothermal energy —so you can make an environmental impact without extra equipment. Supporting earth-friendly energy helps the environment and allows you to make an impact on the world at a residential level.  

As a specific example, choosing an Earth-Friendly Electricity plan from Santanna Energy Services helps support a healthier environment, contributes to economic growth and helps create a more sustainable planet for the future.  

4. Reduced Carbon Footprint

Depending on the supplier you choose, some offer plans that can reduce or offset your carbon emissions. Santanna’s Earth-Friendly Gas plan lets you enjoy natural gas service while helping balance environmental impact through carbon offsetting—reducing emissions elsewhere to counteract those from home heating. 

Natural gas use contributes to a carbon footprint, but with Earth-Friendly Gas, you support the neutralization of emissions and promote sustainability. While we at Santanna with this plan can’t eliminate natural gas emissions entirely, we can offset them to create a cleaner, more balanced world—making you part of the solution! 

5. Better Customer Service & Online Tools

Competitive suppliers focus on customer satisfaction because of the increase in competition in deregulated energy markets. So, to get ahead of this competition, they typically offer faster, friendlier service than traditional utilities. Many also provide online portals, so you can track usage and manage your account hassle-free. 

6. No Service Interruption When Switching Energy Supplier

One of the biggest advantages of choosing a retail energy provider like Santanna is that your energy service remains uninterrupted when you switch. When you switch energy plans, there’s no extra equipment you’ll need to install or stop in energy service you’ll need to make the switch. 

Keep in mind that your local utility still manages power lines and pipelines, ensuring a seamless transition with no equipment changes or interruptions. Plus, consumer protection laws guarantee reliable service, so utilities cannot deny or disrupt power just because you switched suppliers. 

7. Extra Perks & Rewards

You may qualify for exclusive discounts and rewards programs just for being a customer. Many retail energy providers go beyond just supplying electricity or natural gas—they offer added incentives that can help you save even more.  

Some suppliers provide rewards programs where you can enter monthly giveaways for big tech or gift cards. Others offer referral bonuses or discounts on home services like smart thermostats and energy-efficient appliances. 

These perks can add significant value to your energy plan, making it easier to manage costs while enjoying additional benefits.  

8. Boosting the Local Economy

More energy suppliers mean more jobs and infrastructure improvements in your area. A competitive market encourages investment in local communities, leading to job creation in customer service, operations, and renewable energy projects. A competitive market also drives investment, leading to a more reliable power grid and better service for everyone leading to reduced outages, and improved service. 

9. Plans for Better Billing Predictability

An Unlimited Energy or “flat fee” plan eliminates billing surprises with a fixed supply charge for the length of your contract. No matter the season, you’ll have worry-free energy with no sudden price spikes—just consistent, predictable supply costs that make budgeting easy all thanks to choosing a retail electric provider that can offer you a more innovative plan. With this plan, you get to enjoy unlimited usage and peace of mind all year long!** 

10. No Long-Term Commitments 

Some suppliers provide short-term contracts or month-to-month plans, allowing consumers to switch plans more often. This flexibility is especially beneficial for renters, students, or those who may be relocating soon and don’t want to be locked into a long-term contract. Additionally, short-term plans provide peace of mind, allowing you to adjust your energy plan to fit your needs without worrying about cancellation penalties or lengthy obligations.  

11. Customer Education & Resources 

Some suppliers provide energy-saving tips, usage tracking, and efficiency programs to help customers lower their consumption. Some providers go further by offering free energy resources like blogs, free downloadable content, educational webinars, or personalized recommendations for reducing your bill. 

12. Local Community Support 

Some suppliers reinvest in local communities, supporting schools, charities, and local development. For example, by choosing Santanna’s Unlimited Energy plan, you not only enjoy predictable supply costs but also help support Midwest charities, using energy as a force for good. For more information, visit here!*** 

As an added bonus, with Santanna’s Earth-Friendly plans, you can support reforestation efforts right in the U.S. With your purchase of a Santanna Earth-Friendly energy plan, we’ll plant trees on your behalf, contributing to a healthier planet!**** 

Does My Utility Charge Me Extra If I Switch Suppliers? 

Some utilities can impose extra charges on consumers who choose to switch to a competitive supplier. However, this process is designed to encourage consumer choice without financial penalties from the utility company.  

After switching, your utility continues to bill you for delivery services, as they remain responsible for transporting energy to your home. The supply portion of your bill, however, will reflect the rates and terms of your chosen supplier. Depending on your location and utility practices, you may receive a single consolidated bill or separate bills for supply and delivery.  

It’s important to review your energy bills to understand the breakdown of delivery and supply charges. This practice ensures clarity and helps you verify that the rates from your new supplier are accurately applied. If you have any questions or notice discrepancies, both your utility and your new supplier have customer service teams to assist you. 

How to Choose the Best Energy Plan for Your Energy Goals 

Finding the right energy plan isn’t just about picking the lowest rate—it’s about ensuring that your plan aligns with your budget, lifestyle, and long-term energy goals. Below is a practical guide to help homeowners navigate their options and make an informed decision. 

1. Understand Whether Your Area is Deregulated or Regulated

Energy markets differ by location—some states allow consumers to choose their energy supplier, while others require customers to purchase energy directly from a utility provider. If you live in a deregulated market, comparing suppliers can help you find better pricing, incentives, or renewable options. However, if you live in a regulated market, your best approach is to explore discount programs and energy-saving strategies provided by your utility.  

2. Assess Your Energy Needs

Choosing an energy plan without considering your specific needs can lead to unnecessary costs and limitations. A fixed-rate plan provides stability but may not be the best choice if you need flexibility or plan to move soon. On the other hand, variable-rate plans can be risky if prices increase unexpectedly. Identifying how much control you need over your energy costs will help you avoid surprises and choose a plan that works for you. 

3. Evaluate Your Monthly Energy Usage

Understanding how much energy your household consumes each month can help you choose the most cost-effective plan. Plans with tiered pricing or time-of-use rates may work well for low-energy users, while flat-rate or fixed plans are better for those with high or fluctuating usage. Without this knowledge, you may end up on a plan that doesn’t match your consumption habits, leading to unexpected costs. 

4. Compare Different Types of Plans

Taking time to compare plans ensures you make the smartest financial and ethical choice, balancing price stability, flexibility, and sustainability. Failing to compare fixed, variable, Unlimited, and renewable energy plans can lead to financial and contractual headaches. If you choose a variable-rate plan without understanding price volatility, you may end up with surprisingly high bills during peak demand periods. Opting for a fixed-rate plan without checking market trends could mean locking in a rate that is higher than necessary. If you like setting a monthly budget for your household but don’t research Unlimited plans, you might miss the opportunity to add predictability to your energy costs. 

5. Consider Renewable Energy Options

If you’re looking for a sustainable energy solution, research whether your provider offers 100% renewable energy plans. Many suppliers allow homeowners to offset their carbon footprint by purchasing eco-friendly electricity or natural gas plans. In some cases, renewable energy plans come with tax incentives or rebates, providing both environmental and financial benefits. 

6. Look for Additional Perks & Incentives

Some energy suppliers offer more than just electricity or gas—they provide rewards, bill credits, or smart energy tools that add extra value to your plan. Checking for customer perks such as cashback programs, referral bonuses, or bundled services can increase your savings over time. Choosing a supplier that offers more than just competitive pricing ensures that you’re getting the best overall value for your home’s energy needs. 

By considering these key factors, you can find the best energy plan for your needs—maximizing savings, benefits, and efficiency. Taking the time to evaluate your options helps you avoid costly mistakes, optimize energy use, and get the most value from your energy supplier. If you’d like to learn more about how to choose the best energy plan, check this out!  

Santanna Energy Services is a Retail Energy Supplier, So What Are My Plan Choices? 

At Santanna Energy Services, we offer a variety of energy plans to fit different lifestyles, budgets, and sustainability goals. Here’s a breakdown of your choices: 

• Fixed-Rate Energy Plan –  Lock in a consistent rate for the duration of your contract. Our Fixed-Rate solution offers rate certainty and stability, protecting you from market fluctuations and unexpected price spikes. This is a great option if you prefer predictable monthly costs. 

• Unlimited Energy Plan –  Enjoy unlimited electricity usage at a fixed monthly supply charge with no surprises. No matter how much energy you use, your supply charge stays the same, giving you peace of mind and protection from seasonal bill spikes.* 

• Earth-Friendly Electricity Plan – With this plan, Santanna matches 100% of your electricity usage with Renewable Energy Credits (RECs), supporting clean energy generation and helping to drive an earth-friendlier future. 

• Earth-Friendly Gas Plan – Our Earth-Friendly Gas plan helps offset your carbon footprint by supporting carbon offsetting which reduces emissions elsewhere, balancing out the impact of your natural gas usage.  

No matter which plan you choose, Santanna Energy Services provides reliable energy solutions with flexible options to suit your lifestyle. 

How to Switch to a Competitive Energy Supplier 

Switching to a competitive retail energy supplier is easier than you might think and can lead to more competitive rates, more flexibility, and added perks. Follow these simple steps to ensure a smooth transition when switching: 

Step 1: Review Your Current Energy Bill 

Before making a switch, take a close look at your current energy bill. Identify your supplier, plan type, and contract terms to understand how much you’re paying and if it’s time to make the switch to a new provider. Reviewing your current energy bill can help you understand your usage patterns, making it easier to choose a plan that aligns with your needs, as retail energy suppliers often tailor their plans to different usage habits. 

Step 2: Compare Energy Suppliers & Plans 

Once you understand your current plan, compare available suppliers in your area. Many states offer online comparison tools to help you evaluate pricing, contract terms, and customer reviews.  

Be sure to check for extra benefits like rewards programs, referral bonuses, or charitable contributions. Most importantly, confirm that the supplier is licensed and reputable. 

Step 3: Select the Best Plan for Your Needs 

Energy suppliers offer different plan options, so choose one that fits your budget, lifestyle, and usage patterns. Be sure to review the contract length and any potential early termination fees before signing up. 

Step 4: Sign Up & Authorize the Switch 

Once you’ve found the right supplier, signing up is simple. Typically, you can sign up for a new energy supplier through their online website by providing your account details, and the new supplier will handle the transition with your utility company.  

Step 5: Receive Confirmation & Monitor Your Bill 

After your switch is processed, you’ll receive confirmation and a start date for your new plan. Be sure to review your first bill to verify that your new rate and terms are correctly applied.  

Switching energy suppliers is a smart way to take control of your energy costs while unlocking additional benefits. Looking for more details? Check out our blog for the full guide and extra tips! 

Choosing your energy supplier empowers you with control over pricing, plan flexibility, and customer service—allowing you to select an energy plan that best suits your household’s needs and budget. Unlike traditional utility companies, competitive suppliers offer greater variety, including fixed-rate and flat-fee plans, rewards programs, and green energy options. Santanna Energy Services’ plans offer tailored solutions and competitive rates, ensuring you get the best fit for your home. See if your home is eligible for one of our plans. 

*In this article, the terms ‘Retail Energy Supplier (RES),’ ‘Retail Energy Provider,’ and ‘Retail Electric Provider’ are used interchangeably. While ‘Retail Energy Supplier’ is the preferred term in our jurisdictions, we include variations to reflect common industry usage and improve accessibility for a broader audience. 

** Restrictions apply. Enrollment based upon program eligibility. Customers using more than 125% of normal monthly usage as determined by Santanna may be required to switch plans. 

***For every Unlimited Energy gas or electricity initial enrollment or renewal, Santanna Energy Services will contribute corporate donations to a nonprofit organization in the Midwest after 60 days of billed usage. Plans may vary. See plan details for eligibility and current charity donation promotions. 

**** Santanna Energy Services (Santanna) works in partnership with One Tree Planted. For every residential Earth-Friendly Santanna gas or electricity initial enrollment or renewal, Santanna, via its One Tree Planted partnership, will plant trees after 60 days of billed usage. Plans may vary. See plan details for eligibility and current tree-planting promotions.